/* SMB Tactics — mobile-first. QR code is the front door. */

:root{
  --orange:#FF6B00;
  --orange-lift:#FF8226;
  --black:#000000;
  --ink:#1C1C1A;
  --paper:#F5F3EF;
  --grey:#A8A49C;
  --brown:#2B1200;

  --display:'Archivo',system-ui,sans-serif;
  --body:'Instrument Sans',system-ui,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,monospace;

  --gut:20px;
  --rule:1px solid rgba(245,243,239,.14);
  --rule-dark:1px solid rgba(28,28,26,.16);
  --bar:74px; /* sticky action bar height */
}
@media(min-width:760px){:root{--gut:44px;--bar:0px}}
@media(min-width:1100px){:root{--gut:72px}}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}
}
body{
  background:var(--ink);color:var(--paper);
  font-family:var(--body);font-size:17px;line-height:1.55;
  -webkit-font-smoothing:antialiased;
  padding-bottom:var(--bar);
  overflow-x:hidden;
}
a{color:inherit}
img{max-width:100%;display:block}
:focus-visible{outline:2px solid var(--orange);outline-offset:3px}

.wrap{max-width:1180px;margin:0 auto;padding:0 var(--gut)}

.eyebrow{
  font-family:var(--mono);font-size:11px;font-weight:500;
  letter-spacing:.16em;text-transform:uppercase;color:var(--grey);
}
.eyebrow--orange{color:var(--orange)}

/* ---------------- nav ---------------- */
.nav{
  position:sticky;top:0;z-index:60;
  background:rgba(28,28,26,.94);
  backdrop-filter:blur(12px);
  border-bottom:var(--rule);
}
.nav__in{
  max-width:1180px;margin:0 auto;padding:13px var(--gut);
  display:flex;align-items:center;justify-content:space-between;gap:16px;
}
.logo{
  font-family:var(--display);font-weight:900;font-size:17px;
  letter-spacing:-.02em;text-decoration:none;
  display:flex;align-items:center;gap:8px;
}
.logo__mark{width:10px;height:10px;background:var(--orange);flex:none}
.nav__links{display:none;gap:26px;align-items:center}
.nav__links a{
  font-family:var(--mono);font-size:12px;letter-spacing:.07em;
  text-transform:uppercase;text-decoration:none;color:var(--grey);transition:color .16s;
}
.nav__links a:hover,.nav__links a[aria-current="page"]{color:var(--paper)}
.nav__cta{display:none}
@media(min-width:760px){
  .nav__in{padding:15px var(--gut)}
  .logo{font-size:19px}
  .nav__links{display:flex}
  .nav__cta{
    display:inline-block;font-family:var(--mono);font-size:12px;letter-spacing:.07em;
    text-transform:uppercase;background:var(--orange);color:var(--black);
    padding:10px 17px;text-decoration:none;font-weight:600;transition:background .16s;
  }
  .nav__cta:hover{background:var(--orange-lift)}
}

/* ------------- sticky mobile action bar ------------- */
.actionbar{
  position:fixed;left:0;right:0;bottom:0;z-index:70;
  display:grid;grid-template-columns:1fr 1fr;
  border-top:1px solid rgba(245,243,239,.16);
  background:rgba(28,28,26,.97);
  backdrop-filter:blur(12px);
  padding-bottom:env(safe-area-inset-bottom);
}
.actionbar a{
  display:flex;align-items:center;justify-content:center;gap:8px;
  min-height:60px;text-decoration:none;
  font-family:var(--mono);font-size:12.5px;font-weight:600;
  letter-spacing:.09em;text-transform:uppercase;
}
.actionbar a:first-child{background:var(--orange);color:var(--black)}
.actionbar a:last-child{color:var(--paper)}
@media(min-width:760px){.actionbar{display:none}}

/* ---------------- hero ---------------- */
.hero{padding:44px 0 40px}
.hero__thesis{
  font-family:var(--display);font-weight:900;
  font-size:clamp(38px,10.5vw,96px);
  line-height:.96;letter-spacing:-.035em;
  margin:16px 0 0;max-width:15ch;
}
.hero__thesis em{font-style:normal;color:var(--orange)}
.hero__sub{
  margin-top:22px;max-width:56ch;
  font-size:clamp(16.5px,4.3vw,21px);color:var(--grey);line-height:1.5;
}
.hero__sub strong{color:var(--paper);font-weight:500}
@media(min-width:760px){.hero{padding:96px 0 72px}.hero__thesis{margin-top:22px}.hero__sub{margin-top:28px}}

/* page hero (stage pages) */
.phero{padding:36px 0 32px;border-bottom:var(--rule)}
.phero__stage{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--orange);font-weight:600}
.phero__h1{
  font-family:var(--display);font-weight:900;
  font-size:clamp(31px,8.2vw,68px);line-height:1.02;letter-spacing:-.032em;
  margin-top:14px;max-width:19ch;
}
.phero__lede{margin-top:20px;font-size:clamp(16.5px,4.2vw,20px);color:var(--grey);max-width:54ch;line-height:1.5}
@media(min-width:760px){.phero{padding:76px 0 60px}}

/* ---------------- ticker ---------------- */
.ticker{margin-top:38px;border-top:var(--rule);border-bottom:var(--rule)}
.ticker__cell{padding:18px 0;border-bottom:var(--rule)}
.ticker__cell:last-child{border-bottom:0}
.ticker__num{
  font-family:var(--display);font-weight:800;
  font-size:clamp(24px,6.4vw,36px);letter-spacing:-.03em;color:var(--orange);line-height:1;
}
.ticker__lab{margin-top:7px;font-family:var(--mono);font-size:11.5px;letter-spacing:.06em;color:var(--grey);text-transform:uppercase;line-height:1.4}
@media(min-width:760px){
  .ticker{display:grid;grid-template-columns:repeat(3,1fr);margin-top:60px}
  .ticker__cell{border-bottom:0;border-right:var(--rule);padding:24px 26px 24px 0}
  .ticker__cell:last-child{border-right:0}
}

/* ---------------- stages ---------------- */
.stages{padding:52px 0;border-top:var(--rule)}
.stages__title{font-family:var(--display);font-weight:800;font-size:clamp(29px,7.6vw,58px);letter-spacing:-.03em;line-height:1}
.stages__note{margin-top:14px;max-width:38ch;color:var(--grey);font-size:15.5px}
.stages__head{margin-bottom:32px}
@media(min-width:760px){
  .stages{padding:104px 0}
  .stages__head{display:flex;justify-content:space-between;align-items:flex-end;gap:44px;margin-bottom:50px}
  .stages__note{margin-top:0}
}

.stage{border-top:var(--rule)}
.stage:last-of-type{border-bottom:var(--rule)}
.stage__btn{
  width:100%;background:none;border:0;cursor:pointer;color:var(--paper);
  font-family:inherit;text-align:left;
  display:grid;grid-template-columns:38px 1fr 22px;gap:12px;align-items:start;
  padding:22px 0;min-height:56px;
  transition:opacity .18s;
}
@media(min-width:760px){.stage__btn{grid-template-columns:64px 1fr 30px;gap:32px;padding:32px 0}}
.stage__btn:hover{opacity:.75}
.stage__no{font-family:var(--mono);font-size:12px;font-weight:500;letter-spacing:.1em;color:var(--grey);padding-top:4px}
.stage[data-open="true"] .stage__no{color:var(--orange)}
.stage__stage{display:block;font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey);margin-bottom:8px;font-weight:600}
.stage[data-open="true"] .stage__stage{color:var(--orange)}
.stage__label{font-family:var(--display);font-weight:700;font-size:clamp(19px,5.1vw,33px);letter-spacing:-.025em;line-height:1.14;display:block}
.stage__plus{position:relative;width:18px;height:18px;justify-self:end;margin-top:6px;flex:none}
.stage__plus::before,.stage__plus::after{content:"";position:absolute;background:var(--grey);transition:transform .26s ease,background .18s}
.stage__plus::before{left:0;top:8px;width:18px;height:2px}
.stage__plus::after{left:8px;top:0;width:2px;height:18px}
.stage[data-open="true"] .stage__plus::before,.stage[data-open="true"] .stage__plus::after{background:var(--orange)}
.stage[data-open="true"] .stage__plus::after{transform:rotate(90deg)}

.stage__panel{overflow:hidden;height:0;transition:height .34s cubic-bezier(.4,0,.2,1)}
.stage__inner{display:grid;gap:24px;padding:0 0 28px}
.stage__inner .spacer{display:none}
@media(min-width:860px){
  .stage__inner{grid-template-columns:64px 1fr 1fr;gap:32px;padding-bottom:42px}
  .stage__inner .spacer{display:block}
}
.stage__block h4{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--orange);font-weight:600;margin-bottom:12px}
.stage__block p{color:var(--grey);max-width:46ch;font-size:16px}
.stage__more{
  display:inline-flex;align-items:center;gap:8px;margin-top:16px;
  font-family:var(--mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;
  font-weight:600;color:var(--orange);text-decoration:none;
  border-bottom:1px solid rgba(255,107,0,.4);padding-bottom:3px;
}
.list{list-style:none;display:flex;flex-direction:column;gap:9px}
.list li{color:var(--paper);font-size:15.5px;padding-left:17px;position:relative}
.list li::before{content:"";position:absolute;left:0;top:9px;width:6px;height:6px;background:var(--orange)}

/* ---------------- prose (stage pages) ---------------- */
.prose{padding:48px 0}
.prose h2{font-family:var(--display);font-weight:800;font-size:clamp(25px,6.2vw,42px);letter-spacing:-.03em;line-height:1.06;margin-bottom:18px;max-width:20ch}
.prose h3{font-family:var(--display);font-weight:700;font-size:clamp(19px,4.6vw,25px);letter-spacing:-.02em;margin:32px 0 12px}
.prose p{color:var(--grey);max-width:60ch;margin-bottom:16px}
.prose p strong{color:var(--paper);font-weight:500}
.prose .list{margin:18px 0 8px}
@media(min-width:760px){.prose{padding:80px 0}}

.split{display:grid;gap:36px}
@media(min-width:900px){.split{grid-template-columns:1fr 1fr;gap:64px}}

.callout{
  border-left:3px solid var(--orange);
  padding:20px 0 20px 20px;margin:30px 0;
  background:rgba(255,107,0,.05);
}
.callout p{margin:0;color:var(--paper);font-size:16.5px;max-width:52ch}
.callout .eyebrow{margin-bottom:9px;display:block}

/* ---------------- proof ---------------- */
.proof{background:var(--paper);color:var(--ink);padding:52px 0}
.proof .eyebrow{color:#6f6a61}
.proof__title{font-family:var(--display);font-weight:800;font-size:clamp(27px,6.8vw,52px);letter-spacing:-.03em;line-height:1.04;margin:16px 0 32px;max-width:19ch}
.cases{border-top:2px solid var(--ink)}
.case{padding:26px 0;border-bottom:var(--rule-dark)}
.case:last-child{border-bottom:0}
.case__fig{font-family:var(--display);font-weight:900;font-size:clamp(36px,9.6vw,58px);letter-spacing:-.04em;line-height:.92;color:var(--brown)}
.case__fig span{color:var(--orange)}
.case__what{margin-top:13px;font-family:var(--mono);font-size:10.5px;letter-spacing:.13em;text-transform:uppercase;color:#6f6a61;font-weight:600}
.case__body{margin-top:10px;font-size:15.5px;color:#3d3a35;max-width:36ch}
@media(min-width:860px){
  .proof{padding:104px 0}
  .cases{display:grid;grid-template-columns:repeat(3,1fr)}
  .case{border-bottom:0;border-right:var(--rule-dark);padding:34px 30px 34px 0}
  .case:last-child{border-right:0;padding-right:0}
}

/* ---------------- rules ---------------- */
.rules{padding:52px 0;border-bottom:var(--rule)}
.rules__title{font-family:var(--display);font-weight:800;font-size:clamp(27px,6.6vw,50px);letter-spacing:-.03em;line-height:1.04;margin-top:16px}
.rules__grid{display:grid;gap:32px}
.rule-item{padding:24px 0;border-top:var(--rule);display:grid;grid-template-columns:auto 1fr;gap:18px}
.rule-item:last-child{border-bottom:var(--rule)}
.rule-item__k{font-family:var(--mono);font-size:11px;letter-spacing:.12em;color:var(--orange);padding-top:5px;font-weight:600}
.rule-item__h{font-family:var(--display);font-weight:700;font-size:clamp(18px,4.6vw,24px);letter-spacing:-.02em}
.rule-item__p{margin-top:8px;color:var(--grey);font-size:15.5px;max-width:48ch}
@media(min-width:900px){.rules{padding:100px 0}.rules__grid{grid-template-columns:1fr 1.35fr;gap:72px;align-items:start}}

/* ---------------- contact ---------------- */
.contact{padding:52px 0}
.contact__title{font-family:var(--display);font-weight:900;font-size:clamp(31px,8.4vw,72px);letter-spacing:-.035em;line-height:1;max-width:15ch;margin-top:16px}
.contact__sub{margin-top:18px;color:var(--grey);max-width:50ch;font-size:16.5px}
.contact__row{margin-top:30px;display:flex;gap:12px;flex-wrap:wrap}
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  background:var(--orange);color:var(--black);
  font-family:var(--mono);font-size:13px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;
  padding:17px 28px;text-decoration:none;transition:background .16s;min-height:54px;
}
.btn:hover{background:var(--orange-lift)}
.btn--ghost{background:none;color:var(--paper);border:1px solid rgba(245,243,239,.28)}
.btn--ghost:hover{background:rgba(245,243,239,.07)}
@media(min-width:760px){.contact{padding:104px 0}}

/* ---------------- next / footer ---------------- */
.nextnav{border-top:var(--rule);padding:36px 0 8px}
.nextnav__t{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey);margin-bottom:18px}
.nextnav__links{display:flex;flex-direction:column;gap:0}
.nextnav__links a{
  display:flex;justify-content:space-between;align-items:center;gap:16px;
  padding:18px 0;border-top:var(--rule);text-decoration:none;
  font-family:var(--display);font-weight:700;font-size:17px;letter-spacing:-.02em;
  transition:color .16s;min-height:54px;
}
.nextnav__links a:last-child{border-bottom:var(--rule)}
.nextnav__links a:hover{color:var(--orange)}
.nextnav__links span{font-family:var(--mono);font-size:11px;letter-spacing:.1em;color:var(--grey);font-weight:500;flex:none}

.foot{border-top:var(--rule);padding:28px 0 40px}
.foot__in{display:flex;flex-direction:column;gap:10px;font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--grey);text-transform:uppercase}
@media(min-width:760px){.foot__in{flex-direction:row;justify-content:space-between}}

/* ---------------- capabilities ---------------- */
.capes{padding:52px 0;border-top:var(--rule)}
@media(min-width:760px){.capes{padding:100px 0}}
.capegrid{display:grid;gap:0;border-top:var(--rule)}
.cape{padding:24px 0;border-bottom:var(--rule)}
.cape__h{
  font-family:var(--display);font-weight:700;
  font-size:clamp(18px,4.6vw,22px);letter-spacing:-.02em;line-height:1.2;
}
.cape__p{margin-top:10px;color:var(--grey);font-size:15.5px;max-width:44ch}
@media(min-width:760px){
  .capegrid{grid-template-columns:repeat(2,1fr);column-gap:56px}
  .cape{padding:28px 0}
}
@media(min-width:1060px){
  .capegrid{grid-template-columns:repeat(3,1fr);column-gap:48px}
}

/* ---------------- what we're not ---------------- */
.notus{padding:52px 0;border-top:var(--rule);background:var(--black)}
@media(min-width:760px){.notus{padding:100px 0}}
.notus__title{
  font-family:var(--display);font-weight:900;
  font-size:clamp(32px,8.4vw,68px);letter-spacing:-.035em;line-height:1;
  margin:14px 0 34px;
}
.notlist{display:grid;gap:0;border-top:var(--rule)}
.not{
  display:grid;grid-template-columns:26px 1fr;gap:14px;
  padding:22px 0;border-bottom:var(--rule);
}
.not__x{
  font-family:var(--mono);font-size:15px;color:var(--orange);
  line-height:1.4;padding-top:2px;
}
.not__h{font-family:var(--display);font-weight:700;font-size:clamp(18px,4.7vw,23px);letter-spacing:-.02em;line-height:1.2}
.not__p{margin-top:8px;color:var(--grey);font-size:15.5px;max-width:52ch}
@media(min-width:900px){
  .notlist{grid-template-columns:1fr 1fr;column-gap:56px}
  .not{padding:26px 0}
}

.notus__turn{
  margin-top:44px;padding-top:36px;
  border-top:2px solid var(--orange);
}
.notus__lede{
  font-family:var(--display);font-weight:800;
  font-size:clamp(25px,6.6vw,46px);letter-spacing:-.03em;line-height:1.08;
  max-width:20ch;
}
.notus__lede em{font-style:normal;color:var(--orange)}
.notus__body{margin-top:18px;color:var(--grey);font-size:16.5px;max-width:58ch}
.notus__body strong{color:var(--paper);font-weight:500}
.notus .contact__row{margin-top:30px}

/* ---------------- form ---------------- */
.form{margin-top:34px;max-width:560px}
.form__row{margin-bottom:16px}
.form label{
  display:block;font-family:var(--mono);font-size:11px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--grey);font-weight:600;margin-bottom:8px;
}
.form input,.form select,.form textarea{
  width:100%;background:rgba(245,243,239,.05);
  border:1px solid rgba(245,243,239,.2);color:var(--paper);
  font-family:var(--body);font-size:16px;padding:14px 15px;
  border-radius:0;-webkit-appearance:none;appearance:none;min-height:52px;
}
.form select{
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath fill='%23A8A49C' d='M0 0h12L6 8z'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:right 16px center;padding-right:40px;
}
.form textarea{min-height:112px;resize:vertical;line-height:1.5}
.form input:focus,.form select:focus,.form textarea:focus{
  outline:none;border-color:var(--orange);background:rgba(255,107,0,.05);
}
.form input::placeholder,.form textarea::placeholder{color:#6f6b64}
.form button{
  width:100%;background:var(--orange);color:var(--black);border:0;cursor:pointer;
  font-family:var(--mono);font-size:13px;font-weight:600;letter-spacing:.09em;
  text-transform:uppercase;padding:18px;min-height:56px;transition:background .16s;
}
.form button:hover{background:var(--orange-lift)}
.form__note{margin-top:14px;font-size:13.5px;color:var(--grey)}
.form__msg{margin-top:16px;padding:14px 16px;border-left:3px solid var(--orange);
  background:rgba(255,107,0,.07);font-size:15px;display:none}
.form__msg.show{display:block}
@media(min-width:620px){.form__two{display:grid;grid-template-columns:1fr 1fr;gap:16px}}

/* visible phone in contact — CallRail swap target */
.contact__phone{
  margin-top:18px;font-size:17px;color:var(--grey);
}
.contact__phone a{
  color:var(--orange);text-decoration:none;font-weight:500;
  font-family:var(--display);font-size:21px;letter-spacing:-.01em;
  border-bottom:1px solid rgba(255,107,0,.35);padding-bottom:2px;
  margin-left:6px;
}
.contact__phone a:hover{border-bottom-color:var(--orange)}